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    Shared Hosting When you’re just getting started, it’s a good idea to prioritize finding a dependable web host that charges low prices. That’s why shared hosting is often the best fit for hosting beginners. With shared hosting from Bluehost, you can choose from among three plans: CLICK HERE FOR AFFILIATE LINK Starter:  Beginning at $3.49 monthly Plus:  Beginning at $10.49 monthly Business Pro:  Beginning at $23.99 monthly All plans feature unlimited bandwidth. As you upgrade within shared hosting, you get more storage and the ability to host more domains and sites, as well as the ability to create more email addresses. While shared hosting is great for starters, your site is actually sharing a server with others. This can lead to shifting load times and performance, and shared hosting is typically insufficient for sites with high traffic. CLICK HERE FOR AFFILIATE LINK VPS Hosting VPS stands for “virtual private server,” and VPS hosting from Bluehost is a great way to get high perf

What Is Inbound Marketing

 Let us introduce you to the world of inbound and provide you with a big picture view of everything your business needs for a successful inbound strategy. irst, what is inbound? Inbound is a fundamental shift in the way you do business and is a philosophy based on helping people.

The inbound approach to doing business is more human and customer-centered. In today's world, buyers have all the power. There's been a massive shift in the relationship between businesses and buyers. Now, a buyer has more information about your product, industry, and competition. nbound is a better way to market, a better way to sell, and a better way to help your customers.

 If your customers are able to grow then your business will too. Growth is the result of a well-executed inbound strategy. So, instead of interruption-based messaging where businesses had all the control, inbound is about EMPOWERING your buyers.




You need to align with the way buyers think, research, and purchase. t's about being helpful and being a business that's helpful during each experience they have with you and your business. Rise to the challenge to meet consumers where they are. Here'sBrian Halligan, CEO, and co-founder of HubSpot on what inbound means to him... Inbound means to me, it's kind of state of mind, you know? The old way you went to the market was outbound.

 It was very interruption-oriented. It's sort of extracted value out of your prospects, and it wasn't fun for the prospect and it wasn't fun for the person who was going to market with the message. Inbound's a new way to go to market.

It's a new way to go to market that is a much more loveable way to go to market for the marketer and the marketing. Inbound really strives to help people go to market in a way that matches the way humans want to be sold and marketed to in2018. Inbound, it's almost like a state of mind to me. To practice inbound, you need to be inbound.

Being an inbound business means building relationships and having conversations with (not at) your audiences by giving them value. Being a part of that conversation means sharing helpful, relevant content, and at the right time. It's about drawing people in -- that's why it's called inbound, after all.If you want to get value out of prospects and customers, you need to give them an experience that they value. This includes good marketing, sales, and customer experience.

Here'sBrian Halligan again. The other big change that's going on isI've felt like, at least when I was growing up in my career, thebest product always won. What you sold was really important. Ithink more and more it's about how you sell it.

When they say how you sell, it's about creating that, just that end-to-end delightful experience doesn't have to look far for that type of thing. Look at the music industry, it's been totally turned upside down by Spotify. Spotify, it's a better model of buying it, and it learns from you and it changes over time,the service is better. Amazon, they've disrupted virtually everything, it's just a better way to buy. Yes, it's cheaper,but it's more convenient, the service is better, its fantastic.

Everything. Look at Uber. It's a car that drives you around, taxis do the same thing. It's a better business model, abetter go-to-market, a better service model. I think the companies that really do well today are the ones that leverage data to create a gorgeous end-to-end experience for that customer from marketing, when they find you, through to sales, when they become a customer, through to service, and then back to marketing.

Consumers' buying behaviors are going to continue to change and evolve. Your inbound tactics and tools will also change and evolve, but the inbound philosophy will still remain true. It's a philosophy about pulling people in by being helpful.




 By actually caring about the problems your potential buyers and how you can help solve them. That's inbound should extend to every aspect of your business. Here's Dharmesh Shah, HubSpot's CTO and co-founder on this fundamental shift... So, inbound is really about a moreempathetic human approach to business, whether its marketing, or sales, or customer service.

 So, the idea is to put your self in the customer's shoes, and to say "How would I want to be marketed to? How would I want to be sold to? How would I want to get service from a company?" So, marketing sales and service have all been changing, and are continuing to change. And they're all changing in similar ways but at different rates.

So, marketing is changing earlier and faster than we saw over the last 10 years. So, a change in marketing essentially was as people, we got tools that allowed us to block out marketing messages, to block out outbound. And so, as a result of those tools, we didn't have to get inundated with marketing messages anymore. For sales, we got access to information.

 So, no longer did we have to rely ona sales rep to tell us things about pricing, or customer reviews. We could just find that information on the internet. So, that's the kind of fundamental shift that started to happen. Inthe world of customer service, what's changed is now we have choices. So, back 10, 20 years ago, you could only choose between three providers. And so you had to deal with whatever service they gave you. And now, customers have a choice.

 So, that's radically changing how we approach customer service. you've probably come across some of your favorite brands actively practicing inbound. It's that problem-solving blog post that shows on your Facebook feed. It's the product review that you found after doing a quick search on Google.

The sales representative that you worked with you to help solve your problem at the appropriate time. Or that question you had about your subscription that got easily answered by a customer service representative on the company's website.

Experiences that felt personalized. Experiences that felt relevant.Experiences that felt helpful. Inbound is a philosophy that ifyou fully embrace it, it will transform your business. If you haven't already caught on, there are some common themes when it comes to inbound.

The core tenants of inbound are about being more human, helpful, and holistic in how you market, how you sell to people, and how you help your customers be more successful.

It's about being as helpful as you can be as you'retrying to take a prospect and turn them into a customer and how you are trying to help your customers see more value from your product or service. You want to treat people that are having any type of experience they're having with your business as a human, not just a number.

 Every individual isunique and they want to be treated that way. And having allof your vectors aligned around an inbound approach provides a holistic experience for anyone that interacts with your business no matter where they are in their buying journey. It's time for you to support your prospect's buying process. It's time for you to join in and empower buyers and customers to make the right decisions for themselves.





 Before practicing inbound, it's important to understand the fundamentals of inbound success. Consumers don't want to be sold to, they want to be educated, and inbound tactics can deliver the kind of information your prospects and customers need to help them make smart, well-informed decisions and, ultimately, help them grow.

Todo inbound, you need to be inbound. Here are X fundamentals to having an inbound business - your company culture, yourcompany buyer personas, your buyer's journey, and your inbound tool stack. Starting first with company culture.

Strong company culture is less about perks and rewards. A culture of a company is the environment that defines and informs how employees act on behalf of customers and how the company hires, retains, and grows its people. In the state of Inbound 2017, we found that the executives who set the vision for their companies have very different perspectives on the state of their business compared to individual contributors tasked with executing on that vision.

Executives need a better understanding of the day-to-day challenges employees to e, and employees need to communicate more clearly the roadblocks in the way of success.

Without clear communication and alignment, a company will struggle to build strong and lasting relationships with its customers. At its core, inbound is all about being human. inbound has huge applications for how you should find, grow,recruit, and retain your team.

Your recruiting and growth process, both the candidate and the employee experience, need to be inherently human and that means being inherently inbound. ere's Katie Burke, HubSpot's Chief People Officer, on company culture and recruiting...

So tome Company culture is really about defining what makes your company and your organization tick. Soit's about your mission, it's about your values,and it's about the decisions that people make when no one else is watching.

 And so when I think about our culture at HubSpot, I think about really defining what is meaningful to us, what types of people succeed and thrive here, and the excellence that our customers can expect when it comes to our culture, our commitment to them, and how we make great decisions on their behalf every day.

At far too many companies, human resources honestly, a compliance tool. And the way that we think about people's operations at HubSpot is that our employees are our customers. So when you're running your business day-to-day, really think about designing not just a great customer experience but also a great employee experience.

So the way I think about making our employee experience inbound is what do we actually know about you as a person? What do we know about you as a human? What do you care about? What drives you? What motivates you? And when you start designing people's experience as employees around those details, all of a sudden you have an inbound experience that's significantly moreremarkable and you have happier and more productive people who work on your team.

Your culture is part of the product that youoffer and the service and promise you make to our customers. It's not something that you can set and then forget about. Inbound is about being human and that means having empathy and being adaptable.

 So rather than thinking about your employee experience as something you can afford to wait for and innovate on, think about it as fundamental to your promise, to your customers, and to your business, and to your growth strategy.

Here's Katie Burke again on how you can make sure you never settle with employee experience... And so when I think about what companies should do as it relates to their culture, the first thing I would do is measure it, the second thing I would do is ask your employees what they care about.Far too many executives think they have all the answers and it turns out we don't. Employees know what's important to them. They know what they were promised coming in the door.




And so if you take the time to ask your employees what's working and what isn't and actually react to their feedback, you'll have a winning culture that really helps you grow. Use company-wide, anonymous surveys to collect this feedback. Just like you might collect a net promoter score from your customers, you can collect an employee net promoter score. You can use this as a culture development tool.

This type of feedback doesn't have to be anonymous either. If you're a small company, you can have meetings can get feedback in-person. Your company culture will help all of your teams or departments align, together, with the inbound philosophy.
Several years ago, HubSpot published their culture code.

The culture code is the operating system that powers the company. What's been so helpful with HubSpot's culture code is that it's documented. Let's hear DharmeshShah, HubSpot's CTO, and co-founder on documenting your culture code... Culture's important.

Well, you're going to have one, whether you write a culture code, whether you write your culture down, or not. So, our overall position is, better to have a culture you want and like, and that attracts the kinds of people you want working in the company. It's also important not just to have a culture, but to have it in written form, so you can communicate out to people. It'slike, here are the kinds of people that will likely enjoyworking here that we think will be a success.

So, all of the things that we know about building great products, and building great strong relationships, we can apply culture and internal teams. And that's just as important, who you build it with, as is important as what you build,essentially. If you're not sure where to start with building a culture code, here's a suggested framework:

Your Values - which should provide employees clarity on what is truly important for organizational success, clarity on personal conduct, and what to expect from each other. Not exactly sure where to get started when creating values? Here's Katie Burke again with a few suggestions...

The true litmus test of a company values are whether your newest and most junior employees can actually recite what they are and actually talk about how they take place in the workplace. If you're not there yet, here's an exercise for you to do.

Write down your companies values and actually get input on what's working and what isn't. When you think you're done, cover up the company name and ask yourself would this help a candidate differentiate you from one of your competitors.

 Would it help people understand what types of people grow at your organization and thrive? If not, you have to go back to the drawing board. Your values are what make yourcompany uniquely you, so if they're not unique, you have to actually innovate. Why not try it out now? Can you list out your company's values? Or maybe you're looking for a job, can you list out what values you look for in an employer? As important as it is to know your company values, it's also important to make sure that you know and can speak to your own personal values.

Another part of your culture code framework is your people - which should clarify potential employees you're hoping to attract and if that person will be a cultural fit. A cultural fit doesn't just mean hiring all of the same types of employees. Diversity and inclusivity go hand-in-hand with inbound recruiting.

Take it from Katie Burke... So at HubSpot, as we grow, we have over 30,000 customers globally, and thatmeans our customer base is incredibly diverse in terms of what it needs from our product, our service, and our team. As a result, we all know the diverse teams win but it's really important that as you're growing your business, you think about the diversity of perspective though, gender, race, ethnicity,and sexual orientation of your employees.

Because of the reality is, building more inclusive products means building better products that help your customers grow. Remember helping your employees grow allows your customers to grow which helps your business grow. Other parts of your culture code can be: Your Policies - to help establish the rules of conduct within an organization, outlining the responsibilities of both employees and employers.

Your Benefits & amp; Career Development - which outlines the perks that warrant the greatest investment to not only retain talent but also attract talent in a competitive marketplace. And Your Workspace- yes the actual, physical workspace.




This is where people will be spending most of their time, so is it an environment that's conducive to your company culture? How so? This framework is a good starting point for building out a culture code. You might not be in a position to create your company's culture,and that's okay. Make suggestions, ask questions, andbe sure to confirm that your company's culture aligns with you personally.

You can always start by building a culture code for your individual team. If you're job seeking, be prepared to ask a company about it's values, people, and policies. Build your own personal culture code to make sure you're looking for something that aligns with your own values and skills.

 And even if you're a team of one, these values are just as important to your customers as they are to your company. Wouldn't you want to invest your money or make a purchase with a company that you know is a good place to work, has clear values, nd how they support their employees? Inbound is about being human, so make sure your recruiting and employee experience follow suit. Take the time to think through yourcompany culture and make sure that they're true as unique as your brand and your promise.

Solid company culture will help you make sure you're recruiting inbound professionals. Focus on hiring for character and training for skill. It doesn'tmatter what type of business you have. You're in the business of helping people in some way. Are you bringing people on to your business that really care about doing just that? Another fundamental piece of an inbound business is the understanding and development of your company's buyer personas.

 Since inbound is customer-centric, you need to know who you're trying to reach and who you're trying to serve. You don't want just any traffic to your site, you want the right traffic. You want to engage with the right prospects and customers because those are the ones that will not only stick around but also be evangelists for your brand.

You want the people who are most likely to become leads, and, ultimately, happy customers. Who are the "right" people? The right people are your ideal customers, what we call your buyer personas. It's vital that your sales, marketing, customer service teams, really your whole organization should have a shared vision of your ideal customer.

You may have already given this some thought. Maybe you have a list of common attributes that you know your ideal customer has. If you have that, you've developed an ideal customer profile. An ideal customer profile is a great starting point for your persona development, but it isn't a persona. Ideal customer profiles identify a category of people, nd within that category, there are usually subcategories.

And that's where buyer personas come in. Buyer personas are semi-fictional representations of an ideal customer, based on real data and some educated speculation about demographics, behaviors, motivations, and goals. Personas are created through research, analysis, and taking a close look at who already buying from you.

They can help you get into the mindset of your potential buyers and create the right content.When you create the right content, you'll effectively attract your ideal visitors, convert them into leads, and close them into customers. They're the glue that holds every aspect of inbound (marketing, sales, and customer service) together.

Here's Brian Halligan, CEO, and co-founder of HubSpot on the importance of buyer personas and how they helped HubSpot. I think buyer personas are as important as ever. People talk a lot about them, they're still important. When we were first starting HubSpot, we had different personas that were interested in HubSpot.


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